“Mister Fred Takes Kids Seriously” Kids have attitude, character. They dream big. Everything is possible. They are our future. Let’s take it seriously. “Mister Fred Specializes in Timeless Kidswear”. Authentic kids clothing that breathe craftmanship and modern design. Pieces that combine in endless ways. To express your mood, your personality. Pieces that will grow on you. That are meant to last. “Mister Fred Carefully Selects Brands” He avoids the main road, the middle road. Picks collections that are designed from the heart that make no concessions. Authentic, innovative, avantgarde. “Mister Fred is a strong heartbeat”.